XO
WHY PROSPER TEAM ETHOS EVENTS SPONSORSHIP GET INVOLVED
Prosper XO Community

SPONSOR & PARTNER
OPPORTUNITIES

Prosper XO is an artist-first ethical technology public benefit company and education-driven cultural initiative building digital and physical leverage for music labor. Rooted in community and informed by academic collaboration, our work bridges:

  • Ethical Technology Development
  • Public Education and Dialogue
  • Community-led Cultural Programming
  • Uplifting Artist and Industry Voices and Lived Experiences
  • Measurable Economic Impact
  • XO TV Media Production

Below reflects what is already active and in motion, and how aligned sponsors and partners can grow alongside it. What you'll see here is not theory, but a living, expanding cultural infrastructure model ready to scale with the right partners.

JUMP TO THE OPPORTUNITIES

ARTISTS POWER CULTURE, BUT THE SYSTEMS AROUND THEM EXTRACT, EXPLOIT, AND SILENCE THEM.

Music shapes identity, community, and local economies, yet the people who create it are often the least protected. Artists generate billions in cultural and economic value, while most independent musicians struggle to earn sustainable income. Mental health resources for creatives remain underfunded. Data, labor, and intellectual property are controlled by platforms, not creators, and the public has little visibility into how the industry truly operates.

Prosper XO exists to change this through education, cultural infrastructure, and ethical technology.

CONTACT US TO SUPPORT
Rainbow Glitch Stage

BUILDING CULTURE BEFORE CODE

Most platforms launch technology first and attempt to fix harm later. Prosper XO Is Doing the Opposite:

Listening Before Building

Educating Before Scaling

Establishing Values Before Monetization

Designing Systems With Artists, Not Just For Them

WHAT’S ALREADY LIVE

This is not an idea. This is an active, growing movement.

Town Halls

PROSPER XO TOWN HALLS

Monthly in-person gatherings featuring artist-led conversations, mental health topics, education, and advocacy.

Newsletter

XO INSIDER NEWSLETTER

~700 highly engaged subscribers receiving education, resources, and artist perspectives. Open Rate: over 50%

Surveys

SURVEYS: ARTISTS, FANS, BRANDS, & INDUSTRY

Feeding product development, cultural policy research, and artist needs assessments.

Social Ed

SOCIAL EDUCATION CONTENT

Ongoing Instagram, TikTok, YouTube, and LinkedIn campaigns featuring artist voices, cited industry data, and mental health resources.

EARLY TRACTION & COMMUNITY SIGNALS

Even pre-MVP, the community is already speaking.

KEY PROOF POINTS

  • 40%+ of surveyed artists have requested beta access
  • 75% of artists say they would onboard Day One
  • 2,000+ artists engaged through Town Halls, newsletters, and surveys
  • 800+ fans signed up via Prosper QR codes and newsletter
  • Multiple brand partners in preliminary MOU discussions for pilot activations

PRESS, TRUST, & THIRD-PARTY VALIDATION

The community is speaking publicly.

NPR

NPR (NATIONAL)

The next battle for Austin's music scene is against the algorithms

READ HERE >
KOOP

KOOP RADIO 91.7FM "PEOPLE UNITED"

Live radio feature

LISTEN HERE >
NPR Music Social
KUTX

KUTX 98.9

Prosper XO: Austin's music streaming alternative

LISTEN HERE >
KUT

PAUSE/PLAY PODCAST - FT. CEO LAUREN BRUNO

Streaming sucks: the good, the bad, and the future of music platforms

LISTEN HERE >
KUT

PAUSE/PLAY PODCAST - FT. CMO ZEALE & JONNY JOHNSON

AI and the future of music

LISTEN HERE >
NPR Music

NPR MUSIC - AMAZON MUSIC

Pause/Play episode available on Amazon Music

LISTEN HERE >
Redefining Music

Redefining Music Podcast

More Than Music: Redefining the Texas EDM Scene with Leaders in the Industry

LISTEN HERE >
Heavens Metal

HEAVEN’S METAL MAGAZINE

Prosper XO launches bold campaign to reimagine the music industry from the ground up

READ HERE >
Voyage Austin

VOYAGE AUSTIN

Life & work with Lauren Bruno of Austin

READ HERE >
AMP

AUSTIN MUSIC PEOPLE PODCAST

Ft. Lauren Bruno, Sue Zoch, Gabe Phoenix & Terrany Johnson

LISTEN HERE >
Austin Common

THE AUSTIN COMMON

Prosper XO community profile

READ HERE >
Medium

MEDIUM

The hidden cost of exposure: how SXSW and streaming platforms exploit artist data

READ HERE >
KERA

KERA NEWS

Feature by Abigail Breyfogle

READ HERE >
"A NEW AUSTIN STARTUP HOPES TO BRING AN ARTIST-CENTRIC MODEL...BY CONNECTING MUSICIANS WITH SPONSORS AND GIVING THEM BETTER ACCESS TO THEIR DATA."
— Abigail Breyfogle, KUT Pause/Play Podcast

MOMENTUM, REACH & DATA SNAPSHOT

Unusually Strong Early Engagement for a Pre-Product Platform

"Highly engaged Gen Z and Millennial creatives, local tastemakers, and ethical consumers"

Global Reach Map

90-DAY PERFORMANCE SNAPSHOT

  • 11K page views / 3.3K users (GA4) (This is organic)
  • Traffic driven by NPR/KUT coverage and sustained by organic discovery
  • 357 event RSVPs
  • 205 speakers across Town Halls and cultural activations
  • 300 survey respondents across artists, fans, brands, and venues
  • One of the largest independent music-ecosystem datasets in Austin

GEOGRAPHIC REACH

  • Top Countries: United States, United Kingdom, India, Brazil, Mexico, France, Germany, Canada, Australia
  • Top U.S. Cities: Austin, Los Angeles, New York, Chicago, Houston, Dallas
  • Top International Cities: London, Berlin, Mexico City, São Paulo, Toronto

This depth of trust, participation, and global discovery is rare at this stage.

WHAT WE’RE WORKING ON

Sustainability = Survival Artist Talk Artist Talk Artist Talk Artist Talk

HUMAN

Collaboration with Speaker Bump Presents & Photogroup Studios

HUMAN is Prosper XO's original live performance and interview series exploring the humanity behind the music.

Each episode pairs an intimate performance with an honest conversation, creating authentic connections between artists and audiences while celebrating creativity, culture, and the stories behind the songs.

Sponsors help make the series possible by directly supporting artists, original content, and meaningful cultural experiences.

WATCH THE MAKING OF HUMAN

UNMUTED PODCAST

A Prosper XO Original Podcast

UNMUTED is an interview podcast featuring honest conversations with artists, creatives, and industry leaders.

From creative journeys and career lessons to innovation, mental health, and the future of music, each episode offers meaningful dialogue that inspires, educates, and connects the creative community.

WATCH UNMUTED SAMPLE

UNFILTERED ARTIST + INDUSTRY VIDEO SERIES

Artist Interview & Documentary Series

UNFILTERED is a two-part original series featuring intimate one-on-one artist interviews and cinematic short documentaries. Through honest conversations and behind-the-scenes access to studios, homes, and creative spaces, the series gives audiences an authentic look at the people, processes, and environments that shape today's artists. (2 short doc episodes filmed and 10+one on one interviews filmed) WATCH UNFILTERED EP1 WITH TERRANY JOHNSON WATCH UNFILTERED EP2 WITH BEN BUCK

XO INSIDER BLOG

Op-eds, interviews, research highlights, and cultural policy breakdowns

XOTV

A Modern Public-Access, Inspired Cultural Channel

XO.TV is Prosper XO's original media network dedicated to documenting, celebrating, and amplifying artists, creativity, and culture.

Through original performances, documentaries, interviews, podcasts, educational programming, and community storytelling, XO.TV preserves the voices shaping Austin's creative community and beyond.

We're proud to partner with Austin Public and local producers to expand access to artist-first programming across broadcast and streaming platforms. Austin Public is available on Spectrum Channel 16,  Grande Communications Channel 16, AT&T U-verse Channel 99, and through the Roku, Apple TV, and Amazon Fire TV apps, helping bring Austin's creative community to audiences across the region and beyond.

“POWER TO THE CREATOR”

City-wide public education wheat paste poster campaign during SXSW 2026

Artist with guitar and keyboard

WHAT EARLY SPONSORS
MAKE POSSIBLE

Early sponsorship is active participation in rebuilding the cultural economy. Your support directly funds:

XO TV MEDIA & STORYTELLING

  • Unfiltered artist & industry series
  • Unmuted long-form podcast
  • Real stories that elevate artist voices

ARTIST COMPENSATION

  • Paying artists featured across media + events
  • Fair pay for Town Hall speakers

TOWN HALLS & CULTURAL PROGRAMMING

  • Monthly Prosper XO Town Halls
  • In-person community, education, and connection

EDUCATION & AWARENESS CAMPAIGNS

  • Social campaigns exposing industry realities
  • Mission-aligned merch driving awareness + advocacy

THE XO ECOSYSTEM

  • Creatives, producers, researchers, and builders
  • Infrastructure to sustain long-term impact

THIS ISN’T FUNDING CONTENT.

It’s funding equity, transparency, and cultural infrastructure.

WHAT PARTNERS GAIN

(Without compromising values)

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AUTHENTIC CULTURAL PRESENCE

Embedded in trusted, artist-led spaces

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REAL ENGAGEMENT DATA

Measured participation — not vanity metrics

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LONG-TERM BRAND TRUST

Alignment with ethical innovation and artist empowerment

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EARLY ACCESS

First look at responsible tech + cultural pilots

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CULTURAL RELEVANCE

Participation builds legacy. Ads build impressions.

SPONSORSHIP LEVELS

We intentionally offer flexible entry points, from grassroots support to founding partnership. Prosper XO sponsorship is designed as a pathway into the community, not a transaction. Partners may enter at any level and deepen involvement over time. Sponsors can support everything we do, one specific program, education and policy work, cultural campaigns, or technology pilots.

CONTACT US TO SUPPORT

PROMOTIONAL & IN-KIND COMMUNITY PARTNER

$0–$5,000 value

(product, food, drink, gift cards, services etc)

A way to show up physically for artists and the community. This level is for brands and local businesses who want to support artists in real-world, tangible ways, by nourishing, resourcing, and caring for the community during Prosper XO programs and events.

Ideal for:

  • Food & beverage brands
  • Restaurants, coffee shops
  • Wellness and mental health partners
  • Retail brands
  • Local businesses offering gift cards, services, or materials

Includes:

  • Recognition as an In-Kind Community Partner on Prosper XO website
  • Verbal thank-you during the supported event or program
  • Logo or name on event signage (when appropriate)
  • Mention in XO Insider Newsletter (1x, non-promotional)
  • Social media acknowledgment tied to the supported activation (1x)

Examples of Support:

  • Food or drinks for Town Halls or panels
  • Gift cards for artist stipends or raffles
  • Wellness offerings (mental health, body care, recovery resources)
  • Product support for SXSW education campaigns or pop-ups

FRIENDS OF PROSPER XO

$500–$1,500

A meaningful way to stand with artists, education, and ethical culture. This level is for individuals, small businesses, and values-aligned brands who want to participate in the movement and help sustain artist-led education and public culture.

Includes:

  • Name or logo listed on the Prosper XO Supporters Page
  • Thank-you mention in XO Insider Newsletter (1x)
  • Social media acknowledgment (1x)
  • Invitation for 1–2 guests to a Prosper XO Town Hall
  • Inclusion in the Annual Community Impact Report

Optional add-ons:

  • Newsletter feature blurb
  • Podcast verbal thank-you
  • SXSW education campaign supporter credit (non-promotional)

COMMUNITY PARTNER

$5,000

A visible commitment to artist sustainability and ethical culture. Community Partners publicly align with Prosper XO’s mission and help ensure our education, advocacy, and community programming remains accessible and artist-first.

Includes:

  • Logo on sponsor page
  • Quarterly acknowledgment in XO Insider Newsletter
  • Invitations to Prosper XO Town Halls
  • Community impact summary (reach + engagement)

PROGRAM PARTNER

$10,000–$15,000

Support a specific program with clear, tangible impact. Program Partners sponsor one core Prosper XO initiative and directly enable its success.

Choose one:

  • XO Insider Newsletter
  • UNMUTED Podcast
  • Prosper XO Town Hall Series
  • SXSW Public Education Campaign

Includes:

  • Program-level recognition
  • Co-branded content credit
  • Social and newsletter mentions
  • Program-specific impact recap

CULTURAL PARTNER

$25,000

Help shape the cultural conversation. Cultural Partners support multiple Prosper XO initiatives and play a visible role in expanding our public education, media, and cultural reach.

Includes:

  • Support across multiple programs
  • Featured presence across Town Halls, newsletter, and media
  • Priority involvement in SXSW campaigns
  • Early visibility into Prosper XO’s technology roadmap
  • Category Exclusivity

FOUNDING PROSPER PARTNER

$50,000+

Build the future alongside us. Founding Prosper Partners are foundational collaborators, helping shape Prosper XO’s long-term impact, ethical technology, and creative infrastructure.

Includes:

  • Naming-level recognition
  • Full campaign integration
  • Advisory seat for ethical collaboration
  • Priority access to technology pilots
  • Long-term alignment as Prosper XO scales
  • Category Exclusivity
CONTACT US TO SUPPORT

LET’S BUILD THIS TOGETHER

Prosper XO is building a new cultural ecosystem — where artists are supported, communities are strengthened, and technology serves people, not extraction. Our education, town halls, and community initiatives are the foundation of a more ethical creative economy.

We’re inviting you to help shape that future.
The industry is shifting toward transparency, artist ownership, and community-led growth — and Prosper XO is leading that conversation in Austin and beyond.

WHEN ARTISTS PROSPER, CULTURE THRIVES.

If you’re interested in learning more about Prosper XO’s technology, or investment opportunities, we’d love to start a conversation.

CONTACT US TO SUPPORT